The Effect of Media Advertising on the Behavior of Implementing Health Protocols in Pregnant Women during the Pandemic Period
Pengaruh Iklan Media terhadap Perilaku Penerapan Protokol Kesehatan Pada Ibu Hamil di Masa Pandemi
Keywords:
Media advertising, behavior, implementation of health protocols, pregnant womenAbstract
Background: Pregnant women are a group that is vulnerable to contracting the coronavirus, therefore it is better to take precautions according to health protocols. Knowledge of COVID-19 has a major effect on maintaining the health of the mother and fetus during pregnancy. Objectives: To determine the effect of media advertising on the behavior of implementing health protocols in pregnant women during the pandemic. Methods: pre-experimental type one group pre-post test design with a population of 360 pregnant women at the Puskesmas Pare District, Kediri Regency. A sample of 190 respondents used purposive sampling technique. The research instrument is a questionnaire. Statistical test using wilcoxon signed rank test. Results: Most of the respondents stated that media advertisements about health protocols were effective, as many as 111 respondents (58.4%). There is an influence of media advertisements on the behavior of implementing health protocols in pregnant women during the pandemic at the Pare Subdistrict Health Center, Kediri Regency in 2022 (p = 0.046). Conclusion: Media advertisements have a good effect on the behavior of implementing health protocols in pregnant women during the pandemic. It is recommended that the use of media advertisements can be increased in quantity as an educational medium for implementing health protocols during a pandemic.
References
Amalia, 2020. Pelatihan Keterampilan Komunikasi Interpersonal / Konseling. Jakarta: Departemen Kesehatan RI.
Aritonang, 2020. Peningkatan pemehaman Kesehatan pada Ibu hamil dalam upaya pencegahan Covid-19. Jurnal Solma. Vol.9 (2). Doi:http://dx.doi.org/10.22236/solma.v9i2.5522
Dewi, R., Widowati, R., & Indrayani, T. (2020). Pengetahuan dan Sikap Ibu Hamil Trimester III terhadap Pencegahan Covid-19. HEALTH INFORMATION JURNAL PENELITIAN P-ISSN: 2083-0840|e-ISSN: 2622-5905, 12(2), 131–141. https://myjurnal.poltekkes-kdi.ac.id/index.php/HIJP
Ding, 2021. Knowledge, attitudes, practices, and influencing factors of anxiety among pregnant women in Wuhan during the outbreak of COVID-19: a cross-sectional study. BMC Pregnancy and Childbirth, 21(1), 1–9. https://doi.org/10.1186/s12884-021-03561-7
Hardiant. 2021. Hubungan Pengetahuan Ibu Hamil Dengan Perilaku. Jurnal Ilmiah Ilmu Kesehatan, 1(1),10-15. https://doi.org/10.37287/jpm.v2i2.101
Hasanah. 2019. Komunikasi dan Konseling dalam Pelayanan Kebidanan. Yogyakarta: Fitramaya.
Indriarto. 2018. Studi Mengenai Faktor Kekhawatiran dalam Proses Penyampaian Pesan Iklan, Jurnal Sains Pemasaran Indonesia, Vol. 5, No. 3, pp.243-268. https://doi.org/10.14710/jspi.v5i3.243-268
Kemenkes RI. 2020. Pedoman Bagi Ibu Hamil, Bersalin, Nifas dan Bayi Baru Lahir Di Era Pandemik COVID-19. Jakarta: Dirjen Kesga dan Kesmas Kemenkes RI.
Notoatmodjo. 2020. Ilmu Perilaku Kesehatan. Rineka Cipta. Jakarta.
Nwafor, 2020. Pregnant women’s knowledge and practice of preventive measures against COVID-19 in a lowresource African setting. International Journal of Gynecology and Obstetrics. https://doi.org/10.1002/ijgo.13186
Ratih Mega Septiasari. 2021. Hubungan Antara Pengetahuan Dan Kecemasan Covid-19 Perempuan Hamil Selama Pandemik Covid-19. Jurnal Kesehatan 4 (2). https://doi.org/10.33394/jpu.v1i1.2548
Rohmah & Nurdianto, 2020. Corona virus disease 2019 (Covid-19) pada wanita hamil dan bayi: Sebuah tinjauan literatur. Med Hosp. DOI: 10.22487/j24428744.2020.v6.i2.15253
Riduwan. 2017. Metode dan Teknik Menyusun Karya Tulis Ilmiah Penelitian. Bandung: Alfabeta.
Sampurno, M. B. T., Kusumandyoko, T. C., & Islam, M. A. (2020). Budaya Media Sosial, Edukasi Masyarakat, dan Pandemi COVID-19. SALAM: Jurnal Sosial Dan Budaya Syar-I, 7(5). https://doi.org/10.15408/sjsbs.v7i5.15210
Septiasari, R. M., & Viandika, N. (2021). The correlation between covid-19
knowledge and anxiety of pregnant women during covid-19 pandemic. JIKES: Jurnal Ilmu Kesehatan, 4(2), 71–74. https://ojshafshawaty.ac.id/index.php/jikes/article/download/197/pdf
Shimp. 2018. Komunikasi Pemasaran Terpadu dalam periklanan dan Promosi. Jakarta: Salemba Empat.
Published
Issue
Section
Copyright (c) 2022 Febrina Dwi Nurcahyanti, Aprelsyan J. Loloda
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
